The bartender’s inner and outer work.
With 22 years of experience in the beverage and food industry, Jhonnatan has served as a bartender, instructor, classic cocktail competitor, brand ambassador, and bar consultant. His career has led him across 40 countries, 200 cities, and 4 continents — sharing cocktails and the finest essence of Latin culture. He is the founder of the REAL Cocktail Challenge, an I.B.A. Educator, Judge and Speaker, and Director of the ASOBARES COLOMBIA Bartenders Cluster.
A seminar designed to internalize and externalize the true work of a bartender — understanding service not only as a technique, but as an attitude, a responsibility, and a team effort. Through an honest and profound journey, this experience explores sensitive topics rarely addressed in the industry.
Drawing from real-world lessons learned across a 22-year career in roles such as bartender, cocktail competitor, brand ambassador, and entrepreneur, Jhonnatan guides participants through a transformation that goes well beyond the bar top — into the mindset that separates good bartenders from truly exceptional ones.
Service is not just what we do — it is who we are. The most effective bartender is not the fastest one, but the most present one.
Exploring the mindset, emotional intelligence, and personal accountability that form the true foundation of professional bartending.
Understanding that hospitality is not a task but a disposition — how to embody it consistently from the first shift to the last.
How individual discipline and collective effort define bar culture — building teams that perform under pressure and grow together.
Real stories and hard-earned insights from 22 years across 40 countries — honest, unfiltered, and directly applicable behind any bar.
A focused 45-minute seminar combining personal narrative, industry reflection, and practical insights — designed for bartenders, bar managers, beverage directors, and hospitality professionals who want to elevate their craft from the inside out. Applicable at any stage of a career, from newcomers to seasoned industry veterans.
#StAugustineCocktailFest
After thoughtful planning and conversations with our partners, we’ve rescheduled to April 2026 to deliver an even more elevated experience.
Thank you for your support we’ll see you this spring!
#StAugustineCocktailFest
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