Seminars & Education

Go deeper into the craft.

Immersive sessions. Fresh ideas, real technique, and the people shaping what’s next behind the bar.

From modern bartending methods and budget-smart innovation to intentional drinking and the role of ice, this seminar lineup was built for bartenders, hospitality professionals, and cocktail-curious guests ready to learn more from the experience.

Seminars

What you’ll find here

Each seminar offers a different lens on cocktail culture — from technical mastery and operational thinking to cultural storytelling and the future of conscious drinking. Some sessions are hands-on and technique-led. Others open up bigger conversations around hospitality, ingredients, and the guest experience.

From Craft to Conscious

The Next Evolution of Mixology

Seminar By
Conscious Drinking · Low ABV · Culture

A broader look at where cocktail culture is heading — toward mindfulness, origin, hospitality, storytelling, and more intentional ways of drinking.

Elevating Your Bar Program with the Right Ice

How intentional ice changes the cocktail experience.

Panel With
Ice · Operations · Cocktail Excellence

A three-way conversation on how ice impacts technique, creativity, consistency, and scale — from boutique bar programs to resort-level operations.

Bartending 2.0

Modern techniques in today’s bartending — what, why, and how.

Seminar By:
Techniques · Innovation · Craft

A modern look at the techniques reshaping today’s bar world — and how to apply them in ways that feel practical, creative, and guest-ready.

Modern Techniques, Minimal Budget

Elevating cocktails without breaking the bank.

Seminar By:
Efficiency · Cost · Innovation

Smart, accessible methods for bars that want better execution, stronger guest experience, and tighter costs — without expensive equipment.

Creativity Is a Consequence

A Practical System for Creative Performance Behind the Bar

Seminar By:
Conference · Hands-On Exercises

Build a repeatable system for cocktail creativity with Javier Caballero—turn ideas into consistent, high‑level drinks using clear, practical frameworks.

Educa y Bebe:

A Liquid Encounter with Our Identity

Seminar By:
Costa Rica · Est. 2025

A cultural conversation about where cocktail culture is rooted — exploring Mesoamerican identity, local ingredients, and what it means to serve with pride and purpose.

Shake & Share

How to Grow as a Bartender on Social Media

Seminar By:
Masterclass · Dynamic & Practical

Turn your bar skills into a digital brand. Raul shares real strategies for growing on Instagram, TikTok, and YouTube — and converting visibility into opportunities.

The Bar Efficiency Blueprint

A Structured System to Measure Real Bar Performance — Before You Build

Seminar By:
Bar Design · Operations · Risk

A structured framework for designing bars that actually perform — using workflow analysis, ergonomics, and operational risk assessment before the first brick is laid.

The Road to a Sustainable Bar

How to lower waste, reimagine what we discard, and maximize profit through sustainable practices behind the bar.

Seminar By:
Sustainability · Efficiency · Profit

Learn how to reduce waste, rethink what you throw away, and turn sustainable bar practices into a direct competitive and financial advantage.

Build your festival around what you want to learn.

Start with the session that speaks to your world — then explore the rest of the weekend.

Announcement:
New Dates!

After thoughtful planning and conversations with our partners, we’ve rescheduled to April 2026 to deliver an even more elevated experience.

Thank you for your support we’ll see you this spring!

April 2026
Mon
27th
Tues
28th

#StAugustineCocktailFest

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